The IEM brand was created in 1945, when it was constituted as Industria Eléctrica Mexicana (Mexican Electric Industry IEM) dedicated to the manufacturing and selling of ranges and refrigerators. With the final goal of making a concept, oriented towards young couples, in 1992 the brand made substancial changes in its products´ aesthetics

Two years later, IEM focuses its efforts as a full-line appliance brand that offers the best security for investment, with products that last longer for the best price. Under this slogan, a modern, safe, dynamic, friendly and enduring image is projected.